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Unemployed Clients - Teaching Job Seeking Skills
In the last section, we discussed how your client can prove to a potential employer that they are the best candidate for the job with the 3 principles of interview selling points.
Marisa, who was mentioned in the last section, had a list of selling points that she had prepared for her potential employers. I stated to her, "Since your resume and cover letter are the first two things potential employers see it is important that your selling points are clear on these two documents." Marisa then asked me, "How do I make my selling points not long winded anecdotes but something that can fit on my resume?"
Marisa and I then went over four ways she can make her selling points into facts she can incorporate into her resume and then in her interview.
1. Offer Proof of Proficiency - "I was ranked"
2. Provide a List - "Excellent at detailed work"
3. Use Numbers or Percentages – "4 years experience"
I stated to Marisa, "If you aren’t able to gather the data to get an exact number or percentage, you can use your instincts to decide if it is appropriate to make estimations and say things like ‘almost’, ‘approximately’, ‘nearly’, and ‘more than’ to show it is an estimation."
4. Use Comparisons- "top 10% of my class"
I stated to Marisa, "It is important to note that your facts that include numbers, percentages, or comparisons should include some sort of time frame to give your potential employers some reference. For example, increasing sales by 50% in 6 months is impressive while doing it in 6 years is far less impressive."
I have found that often clients, like Marisa, are unsure how to add their selling points so the interviewer or potential employer can see them. I explain to my clients that their facts will come across differently in their resumes, any cold calls they makes, and during interviews. When Marisa questioned how she could add in her selling points, she and I discussed how her selling points would come across in the two parts of the interview process.
1. Cold Call – "3 facts in one breath"
2. Interview – "practice incorporating facts"
Do you have a client, like Marisa, that could benefit from a discuss about how to incorporate his or her selling points into his or her resume, cold calls, and interviews?
In this section we discussed how your client can take their selling points and make them into facts so their potential employers can see that they can do the job. We began by discussing four different ways that your client can transfer his or her selling points into facts.
These four ways are to offer proof of proficiency; provide a list; use numbers or percentages; and use comparisons. We then discussed the three parts of the job application process that your client can include his or her selling points as facts.
These two aspects are the a cold call, and the interview. In the resume, your client’s selling point will be best if kept short, sweet, and to the point. If your client makes a cold call, they may want to still keep the selling point short and ask if these skills are what the company is looking for. Finally, during an interview, your client can elaborate more on his or her selling point while making them more conversational and natural.
In the next section we will discuss how your client who is looking for a job can use the side door approach of spontaneous contact to get an interview with a potential employer.
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